Services :: Product & Company Endorsements
Smith Rynbrandt focuses on securing high-quality athlete endorsements for products and companies that will stand the test of time. Athlete endorsements are the first step in building a lasting product brand, and a critical step in the brand-building cycle. The companies and products an athlete endorses and represents provide the foundation for the athlete’s brand. Corporations spend hundreds of millions of dollars advertising and promoting the athletes who endorse their products. These dollars not only influence the consumer's opinion of the athlete but also their purchasing decisions and buying patterns; ultimately this translates into brand equity that can be maximized through additional endorsements and licensing opportunities. At Smith Rynbrandt, we understand the critical importance of strategic endorsement partners: we guide you in this vital, foundational step of brand building, and aggressively seek out the best alliances for you.
